10th Annual CEO Leadership School
Top Corporate Leaders Share Their Secrets of Success
Sunday, October 3, 2010 • 8:30 a.m. to 1
p.m.
The CEO Leadership School, which begins each NAHC Annual
Meeting & Exposition, was designed to help the industry’s
present and future leaders. The goal is to put them in
touch with many of the best and brightest from other industries
who have been asked to share the secrets of success. The
10th Annual CEO Leadership School, therefore, is very much
a leadership or management seminar.
It is human nature for all industry leaders to believe
that their issues and problems are unique and to some extent,
this is true. However, there are far more commonalities
across-the-board from industry to industry than there are
differences.
The CEO Leadership School allows those that NAHC has
identified as leaders to listen and learn, extrapolate
from other industry executives, and hopefully, find answers,
which they can implement immediately when they return home.
The CEO Leadership School is NAHC’s way of building
on the Five Intellectual equities. Home care and hospice
CEO’s are often too busy, mired in paperwork and
red tape, to read as much as they would like. The CEO Leadership
School brings the experts to them, face-to-face, and helps
teach, challenge, and inspire them. Its purpose is to,
in the words of Stephen Covey, “sharpen the saw.”
 Roger Staubach (invited)
NFL Hall of Fame quarterback and CEO of the multi-billion
dollar real estate company, The Staubach Company
Roger Staubach led the Cowboys to nine
of the team’s
record-setting 20 consecutive winning seasons and three Super
Bowls, one of which was their first Super Bowl victory and
as a result he was named MVP in Super Bowl VI. Staubach was
described by legendary coach Tom Landry as “possibly
the best combination of a passer, an athlete and a leader
to ever play in the NFL.” In 1977, he capitalized on
his football fame and started a commercial real estate business.
The Staubach Company has been his primary endeavor since
retirement from football, and where he served as its chairman
and chief executive officer until June 20, 2007, when Staubach
announced he would step down as CEO of the now multi-billion
dollar real estate company he started 30 years earlier. The
firm has over 70 offices and is part of a worldwide partnership
with the British commercial real estate firm DTZ.
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Balancing the Five Equities
1) Intellectual Equity
Individuals must work hard all their lives to increase
their intellectual capital. Learning is not something
that only happens in school but is a lifelong quest.
Learning habits must be ingrained and reinforced.
Mike Vance, the first Dean of Disney University, recommends
that leaders read at least 300 books a year. In addition, he
recommends reading multiple magazine, newspapers and websites. Attending
seminars and workshops is also important. So is meeting others
and listening to lectures.
For corporations, intellectual equity means recruiting
bright people and instituting procedures to retain
them. It means promulgating policies that help employees
to learn, sharpen their skills and broaden their
horizons. In a very real sense, the true wealth of any organization
is found in its people. Disney is one corporation which goes
to great lengths to care for its employees, believing that
it is the best investment they can make in customer
service.
2) Financial Equity
Where individuals are concerned, this is a matter of
earning enough income to cover expenses and setting
aside funds during one’s working life to cover
expenses incurred during retirement years. It involves prudent
investment and various forms of savings. The CEO Leadership School
will help guide attendees and direct them on the path to financial
security.
From the corporate point of view, financial equity
means ensuring the long-term viability of the organization. Every
entity invariably goes through cycles of boom and
bust. Aggressive strategic and financial planning
can even out some of the peaks and valleys. A corporation must
be able to provide for and sustain its employees. At the
same time, it must invest in technology and infrastructure,
as well as research and development. Speakers at
the CEO Leadership School will describe tactics that
have been used successfully by other corporations
to ensure their prosperity and viability.
3) Physical Equity
For individuals this means eating right, getting plenty
of rest, exercising and adopting habits that result
in long-term well-being. It also means avoiding
behavior which is unhealthy or downright destructive.
Nurses, aides and therapists are often so busy taking care
of everyone else that they sometimes forget to take care
of themselves. Speakers at the CEO Leadership
School will help caregivers to conduct a personal
health audit and to establish a plan that results
in maximum health and wellness.
From the corporate point of view, physical equity
poses the question: What policies and procedures
are in place to ensure the health of its employees
and of the corporation? One such policy involves risk management,
that is the systematic identification of potential problems. A
second is contingency plans to be put in place as, for example,
in the case of a pandemic or national emergency. Another
line of inquiry is an analysis of the physical environment.
CEO Leadership School speakers will describe why
individuals inevitably reflect their environment
and provide suggestions about steps to make it as functional
and therefore as productive as possible.
4) Psychological Equity
For individuals, this has to do with personal attitudes. Are
people basically optimistic or pessimistic? Do they
see the glass of life as half full or half empty?
The literature is replete with studies that show
positive expectations yield positive results. Henry Ford
said it best: “Believe you can or believe you
can’t — either way you will be right." Speakers
at the CEO Leadership School will share their experience
about this form of positive thinking reinforced by action.
From the corporation’s point of view, this
is about shaping a can-do corporate culture. It
involves persuading individuals to think and act
like a team that believes working together in the spirit
of excellence can accomplish pretty much anything
at all. Speakers will show how to build on the accomplishments
of the team's most positive members, and play on
the strengths of all employees. This sometimes involves
removing individuals who are negative or toxic. They are
the ones who bring others down rather than inspire
them and lift them up to peak performance.
5) Spiritual Equity
This relates to the relationship between individuals
and whomever or whatever they consider a high power.
The Supreme Being is known by many names, but most
people on the planet believe in God. Also, most religions
share some form of the Golden Rule and agree with Aristotle and
Dr. Martin Luther King, Jr., that the “purpose of
life is to serve others and do good." Even those
who do not believe in God believe in something beyond
themselves, and think there is an order to the universe.
Albert Einstein wrote, “Only a life lived for others
is worthwhile.” Those persons who have come
to terms with this question are inevitably more at
peace and in a better position to handle the exigencies
and vicissitudes of life. They are also more productive, more
creative and more resilient.
From the corporate point of view, these questions
become; What are the corporate values? What is the
central purpose of the organization? To what
extent does the corporation live up to its values?
To what extent does it fulfill its public purpose? The
CEO Leadership School speakers will describe the
importance of managing not in terms of the short-term
bottom line but in concert with top-of- the-line values. The
most successful corporations such as Nordstrom, Southwest
Airlines, Ritz-Carlton and Starbucks are tied together
by the fact that they have adapted the Golden Rule
as their central business tenet.
Balance
The Five Equities are each important individually, but
true success for both the individual and the corporation
lies in the ability to maintain all five in balance
simultaneously. This notion of balance or moderation
in all things was a central doctrine of ancient Greek philosophy
and has renewed importance in the current challenging economic
climate. As the CEO Leadership School speakers will point out,
the road to success for individuals and corporations is
paved by fastidious attention to balancing each of
these all-important equities.
Separate Registration Required – Continental
Breakfast and Luncheon included in registration costs.
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